We know that play is an important part of life and we believe in the power of play. Play lets us be creative, explore, experiment, dream and discover. IKEA and the LEGO® Group join forces to encourage more play.
Play does make the world a better place.
Play is key to develop. And it is an essential part of a better everyday life. Play is so many different things, for so many different people. In the everyday life there are different barriers for play. Some of the barriers are more evident for grown-ups. One being that grown-ups think that playing can be messy. Other barriers are more evident
to children – like grown-ups trying to create order in the play environment, where children in fact enjoy and often immerse themselves in the midst of it all.