60th anniversary of the iconic LEGO® brick

//60th anniversary of the iconic LEGO® brick

60th anniversary of the iconic LEGO® brick

60 years ago, the simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world – the LEGO® brick. Since then, LEGO® play has been about the joy of building and giving every child the chance to shape their own world through inventive play.

“LEGO® play is powered by imagination and curiosity, and the LEGO® brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit. This helps young minds to stay open, keep exploring and develop skills essential for the 21st century*, such as creativity, collaboration and problem solving,” said Julia Goldin, Chief Marketing Officer, the LEGO® Group.

The LEGO® Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO® brick we know today was born. It took several years of iterations to find the iconic design, which has not been changed significantly since. The unique design and the uncompromised focus on quality and safety during the past six decades ensures that two LEGO® bricks produced 60 years apart can still fit together.

By |2018-10-13T16:41:05+00:00January 28th, 2018|Uncategorized|0 Comments